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This is a tradeshow booth design for AriZona Beverages, who exhibit yearly at a major convenience store exposition in Las Vegas. The design objective was to develop a layout that met the functional and professional needs of the sales team, while representing the fun and youthful brand identity of the company, all requiring a strong physical presence that would draw the attention of consumers and buyers amidst acres of other distractions and competitor booths.
I designed the structure for the 30’ x 40’ plot and coordinated and supervised its transport and assembly, managing the sales team, contract, rigging, electrical, and plumbing crews during the entire installation. The styling and decor was the final touch before we had thousands of consumers come visit and interact with the branded oasis that was erected over the course of four days of physical labor. Months of pre-planning and maintaining a production schedule, along with keeping an organized job binder of all relevant administrative documentation with updated assembly diagrams, floor plans, 3D perspective references and more, was the key to the project’s success.